Types of Conversions in Digital Marketing
In the dynamic landscape of digital marketing, a "conversion" is a measurable action that a user takes on your website or online platform, aligning with your business objectives. These actions can range from simple clicks to complex purchases, each contributing to your overall marketing success. Understanding the various types of conversions is essential for tracking campaign effectiveness, optimizing strategies, and ultimately achieving your business goals. Types of Conversions There are four main types of conversions in digital marketing: SEO Conversions Ads Conversions Social Media Conversions Email Marketing Conversions Let's explore each type in more detail. SEO Conversions SEO conversions are actions that occur as a result of organic search traffic. This means that users have found your website through a search engine like Google and have then taken a desired action. Some common SEO conversions include: Website form submissions Sign-ups Downloads Purchases...